Hi, I'm Chelsey!
Marketing and Brand Strategist, Social Media Professional
I’m a branding and marketing professional with over 10 years of experience in the higher education, entertainment, and corporate agency worlds. My passion lies in providing clients with the tools they need to create an impactful brand. I thrive in producing marketing strategy, social media curation, press packages and website design.
Currently as Director of Social Media for the University of North Carolina at Chapel Hill, I curate innovative and diverse social content, direct overall strategy, and manage advertising on the university’s flagship accounts. I look for ways to continually promote the first public university, and advise senior leadership, including the present chancellor, on reputational issues and public sentiment. Using a proven content pillar strategy, my team works to highlight the diversity of our student body, promote research and accolades, and provide current and prospective students with the information they need to succeed. In between meetings and coffee runs, I also serve as a University-wide resource on social media strategy and content curation. I’ve also served as the Director of Marketing and Communications for North Carolina Central University’s Division of Student Affairs, where I successfully launched a robust YouTube strategy, a team of student content creators, and created a university-wide conference for students to learn valuable skills in marketing and PR.
Since those days cranking out content in my residence hall when I first began freelancing, I’ve been blessed to work in several different subsets, including entertainment marketing with Radio One’s top DJ’s in the NC area. One of my proudest moments was serving as the Marketing Director for Durham's own Art of Cool Festival for 5 years, handling mergers, press junkets, and national media coverage. In this time, I launched several digital marketing endeavors, and curated city-wide activations working alongside local influencers and businesses.
In 2018, I began working with J. Cole’s Dreamville Festival, as a media advisor, market lead, and activation manager alongside their TX-based team. Additionally, I have curated and managed activations for A3C Festival, Hopscotch Music Festival, and Essence Festival. In 2019, I joined alongside several Durham entrepreneurs to create Handéwa Farms, an afro-indigenous farm specializing in education, farming instruction, and holistic medicine.
Through the years, I’ve come to discover I truly love equipping businesses with the strategy and tools they need to elevate to the next level. I’d love to work with you to create an impactful brand together.